Marketing Automation QA Checklist
Checklist
A pre-launch checklist covering audience, content, tokens, tracking, compliance and post-launch monitoring.
Not yet published · 4 min read · Applies to: Marketo, HubSpot, Salesforce Account Engagement
Written by
- Godwin Apegba
Share on:
Audience
- Smart list or segment logic reviewed by a second person.
- Suppression lists applied (unsubscribed, competitors, internal).
- Expected audience size noted before launch.
Content and tokens
- All tokens render with fallback values.
- Links tested and tagged.
- Mobile and dark mode rendering checked.
Compliance and monitoring
- Consent rules applied for each region.
- Unsubscribe link present and working.
- Monitoring plan for the first hour after launch.
Get the next insight in your inbox.
Prefer to talk it through?
Book a 30 or 60 minute consultation on MarTech, automation or AI workflows.
Newsletter
Get the next insight in your inbox.
Practical insights on marketing automation, AI, enterprise architecture, and technology strategy.
Related resources
Marketing Automation
A practitioner’s comparison focused on operating model fit: data model, CRM relationship, governance and the skills each platform demands.
Technical Guide · 12 min read · Demo draft
Marketing Automation
A structure for separating fit and engagement scoring, setting thresholds and agreeing the model with sales.
Template · 5 min read · Demo draft
Marketing Automation
A training primer on channels, program types, tokens and folder structure for teams new to Marketo Engage.
Training Resource · 10 min read · Demo draft
Comments