Marketo Program Structure Primer
Training Resource
A training primer on channels, program types, tokens and folder structure for teams new to Marketo Engage.
Not yet published · 10 min read · Applies to: Marketo
Written by
- Godwin Apegba
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Programs are the building block
In Marketo Engage, programs group assets, smart campaigns and members around one marketing activity. Getting program structure right early makes reporting and reuse far easier.
Core concepts
- Channels and progression statuses.
- Program types: default, event, email and engagement.
- Local and folder-level tokens.
- Naming conventions and folder hierarchy.
Practice exercise
Build a webinar program from a template, set its tokens, and trace how a registrant moves through progression statuses.
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