Where AEM and Sprinklr Fit in the Customer Journey
Architecture Framework
How content management and social platforms connect to automation and CRM, and which data should flow between them.
Not yet published · 8 min read · Applies to: Adobe Experience Manager, Sprinklr
Written by
- Godwin Apegba
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Two different jobs
Adobe Experience Manager manages web content and experiences. Sprinklr manages social listening, publishing and care. Both generate signals that marketing automation and CRM can use.
Useful data flows
- Form submissions and gated content from AEM into automation.
- Known-visitor behaviour for personalisation.
- Social engagement and care cases linked to CRM records where consent allows.
Governance considerations
Agree which identifiers link systems, what consent covers social data, and who owns content metadata used for targeting.
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